Privacy Policy for A1 Taxi’s Rotherham

Last Updated: 18/06/2026

At A1 Taxi’s Rotherham, we are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you visit our website, use our mobile application, or book a taxi with us over the phone.

Please read this policy carefully to understand our views and practices regarding your personal data.

  1. Information We Collect

We may collect and process the following types of personal data about you:

  • Identity and Contact Data: Name, title, phone number, email address, and home/billing address.
  • Journey Data: Pick-up locations, drop-off destinations, times of travel, and route information.
  • Financial Data: Payment card details and billing information (processed securely through our third-party payment providers).
  • Technical Data: Internet Protocol (IP) address, browser type and version, time zone setting, browser plug-in types, operating system, and platform used to access our website.
  • Communication Data: Records of correspondence if you contact us regarding a booking, a complaint, or an inquiry.
  1. How We Use Your Information

We use the information we collect for the following purposes:

  • To Provide Our Services: To process your bookings, dispatch vehicles to your location, and manage your payments.
  • To Communicate With You: To send booking confirmations, estimated times of arrival (ETAs), receipts, and updates about your journey.
  • Customer Support: To handle inquiries, complaints, or lost property claims.
  • To Improve Our Services: To analyze website usage, optimize our dispatch system, and improve user experience.
  • Legal Compliance: To comply with local licensing requirements, tax laws, and lawful requests from law enforcement agencies.
  1. Sharing Your Information

We do not sell your personal data. However, we may share your information with the following parties under strict conditions:

  • Our Drivers: Drivers will receive your first name, pick-up location, drop-off location, and phone number (often masked) to facilitate your journey.
  • Service Providers: Third-party vendors that provide services on our behalf, such as payment processing, website hosting, dispatch software providers, and SMS gateway services.
  • Legal Authorities: If required by law, we may disclose your information to the police, Rotherham Metropolitan Borough Council (for licensing/regulatory purposes), or other government bodies to prevent fraud or assist in investigations.
  1. Data Security and Retention

Security

We have put in place appropriate technical and organizational security measures to prevent your personal data from being accidentally lost, used, accessed in an unauthorized way, altered, or disclosed.

Retention

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. Typically, standard booking records are kept for a period of up to 7 years to comply with tax and local authority regulations.

  1. Your Data Protection Rights

Under the UK GDPR, you have several rights regarding your personal data:

  • The Right to Access: You have the right to request copies of your personal data.
  • The Right to Rectification: You have the right to request that we correct any information you believe is inaccurate or incomplete.
  • The Right to Erasure: You have the right to request that we erase your personal data, under certain conditions.
  • The Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
  • The Right to Object to Processing: You have the right to object to our processing of your personal data, under certain conditions.
  • The Right to Data Portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.

If you wish to exercise any of these rights, please contact us using the details below.

  1. Cookies

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and allows us to improve our site.

  1. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. Any changes we make will be posted on this page, and where appropriate, notified to you by email or via SMS.

  1. Contact Us

If you have any questions, comments, or requests regarding this Privacy Policy, or if you would like to exercise your data protection rights, please contact us at:

A1 Taxi’s Rotherham

  • Email: Steve@a1taxis.com
  • Phone: 01709 555555
  • Address: 143 Masbrough St 143 Masbrough St, Rotherham S60 1HW
  • If you feel that your data has not been handled correctly, you also have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk).